Career Coaching For Medical Assistants. Practice Support For The People Who Need It.

I’m Andrea. I built a six-figure career in healthcare on one certificate.

All-In-One Healthcare Organization Partner and Medical Assistant Coach

For Medical Assistants

Coaching, courses and practical resources to help you get hired, grow your career and move towards the path that fits you.

For MA Schools and Programs

Education, speaking, MA retention, career development, workshops and practical support built around what healthcare employers and teams actually need.

The Practice Partner

The Practice Partner is separate from advisory and training. It is virtual operations, hiring and retention support for private practices. Andrea takes the hiring, the team and the day-to-day off the owner’s plate so the owner can take care of patients and run the practice.

Healthcare Organizations & Clinics

Help your Medical Assistants stay, grow, and perform at their best with training built around the real needs of your practice. I provides practical, customized training focused on clinical workflows, communication, professionalism, teamwork and accountability. When you invest in your MAs, you build stronger teams, better patient care, and lasting results.

Years

1
Why Andrea

Andrea Coleman, RMA

Here’s what nobody says to a Medical Assistant: you may already be doing the job. Running the schedule, fixing the workflow, training the new hire, catching what falls through. That’s operations. It has a name, a title, and a salary attached to it.

Nobody hands you that language. So it comes out in an interview as “I do a little bit of everything” and the door stays closed. Not for lack of skill. For lack of words.

Her Purpose Co. was built to close that gap, from both sides of it.

Medical Assistants learn to name what they already do and get paid for it.

Practices and clinics get the operations work handled including the question nobody wants to sit with: why the good ones keep leaving.

Healthcare organizations build career paths that give people a reason to stay.

MA programs get students who understand value-based care, are professional, and ready to build A healthy career.

What I Offer

Three ways to work with Her Purpose Co.

Medical Assistants

MA Schools & Programs

Practice Partner

Healthcare Organizations

In Their Words

Testimonials

Are you a medical assistant who feels stuck in the day to day routine of clinic life? I know someone who can help you make the most of your skills and give you the coaching needed to be successful. I worked with Andrea Coleman who is the founder of Her Purpose Co. With her coaching, resume review, and interview preparation, not only was I able to land 2 interviews, but I was able to land a job offer at the first company, and now I'm moving forward in the hiring process with the second company. Both of these jobs are amazing opportunities and even though I have to make a choice, I wouldn't have been able to get this far without Andrea Coleman's help. Medical Assistants, if you're out there and need help with securing something more, get in touch with Andrea, she will help you bring out the best in you.

Jacqueline Johnson

“Thank you Andrea for being incredibly supportive of my career growth and helping me get the role of my dreams. I truly appreciate you regularly checking in on me and taking a genuine interest in my progress. You went out of your way to help me stay on track, make sure I was prepared for important requirements, and provided the guidance and encouragement I needed to move forward with confidence. Because of your assistance and guidance I was offered and accepted the remote role I wanted.”

Alyssa T.
Allied Health Professional → Remote Clinical Operations Specialist

“One of Andrea’s greatest strengths is her unwavering commitment to developing people. The beautiful thing is that sometimes this happens even without someone expressing a desire to grow, because Andrea often sees potential that people are unable to recognize in themselves. She has a unique ability to cultivate that potential in a way that inspires others to rise to a level they may not have believed they could reach. She genuinely celebrates the success of those around her and pours into people without expecting anything in return or personally benefiting from their advancement.”

Donald W.
Allied Health Professional → Remote Therapy Adherence Liaison

“Had to share this moment with you! Thank you for pushing me, I’m so proud of the work you’re doing because you WILL make a difference in the lives of so many women... like you did mine! Thank you, thank you, a million times thank you! Next stop, pop health”

Marisol R.
Medical Assistant → Population Healthcare

“I just signed my offer letter! If it wasn’t for you this wouldn’t happen. Thank you so much.”

Danielle W.
Medical Assistant → Medical Assistant Preceptor

“Dear Andrea, thank you for all you’ve done for me over the past year. Your constant dedication to the betterment of women is inspiring. Not only did you grant me the opportunity to excel professionally but personally as well. In a short time period, I’ve been granted various leadership opportunities and it’s kudos to you. Thank you for pushing me to the highest level of success, I’ll never forget you!”

Keisha B.
Allied Health Professional → Remote Care Management Coordinator
Let's Talk

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Her Purpose Co.

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